first entered the natural foods business 30 years ago when he was looking for sponsors as a triathlete. The rest is a lot of history. In this history he had a son that he spent a lot of energy on/in the sun, pool, and waves, on the diamond, court, and field playing every sport possible. The need for sustained energy even a kid would love started the evolution towards Rickaroons. Rick had been giving away Rickaroons for years, but after too many people refused to believe his cookies didn't have flour, eggs, or butter because they "tasted too good", he knew it was time to spread the good word...and launch Rickaroons.
is the son of Rick(aroons). When not lobbying to change the name of the company to "Grantaroons", he can be found playing water polo, surfing, lifeguarding on beaches in San Diego, coaching high school water polo, and trying his best.